Brand logo development: Fiery rose to Magi Rose, Part 2Posted on Sep 15, 2020
Brand logo development
The development of the brand logo for Magi Rose is discussed across two blogs. Part 1 ‘Brand logo development: Garden rose for Magi Rose?’ was published on 11/09/2020. This is Part 2.
Part 1. Recounts the beginning of my journey to find a logo to represent Magi Rose’s distinctive ladieswear fashion collection. Part 2 elaborates on that development.
Katy Cordina fashionworkslondon.com, my fashion mentor, had expressed, that while (in Part 1) we had a perfectly formed rose logo it was more ‘English garden’ than ‘Fun in the sun’, where Magi Rose garments belong.
Katy thought the Magi Rose brand needed a ‘fiery’ flaming rose that would incorporate the colours and vibrancy of summer and warm weather holiday locations, e.g. my native home, Jamaica. A logo that signified abstraction, colour and movement.
She also thought it important to have a logo that could be used as a pattern for printing Magi Rose fabrics, to cement the brand style.
Back to our graphic designer
So it was back to our graphic designer, Darren Barnard of Bluelight Design, www.bluelightdesign.co.uk
Darren was able, with the blessings of the focus group, to capture that blaze of summer sunset (shown below) and turn the ‘garden rose’ into the ‘fiery rose’ logo for the Magi Rose brand. The logo is shown in the feature image.
All Magi Rose garments are tagged with ‘fiery rose’ logo shown below.
The ‘fiery rose’ print used in our fabric design was developed by Hatley Print http://hatleyprint.co.uk/about-us/
Magi Rose playsuits are available in five vibrant colours using the fiery rose design: Carnival, Deepwater Turquoise, Hot Night, Sea Grape, and Jubilee Blue with Carnival trim and sash https://magirose.co.uk/product/magi-bagi/
Hope you enjoyed my story!
Tra for now