Magi Rose: What’s in a name?

Recent speculation about the name ‘Archie’ got me thinking about: What’s in a name?

“What’s in a name? That which we call a rose,
By any other name would smell as sweet.”

In Act 2, Scene 2, of Shakespeare’s play Romeo and Juliet the lines are said by Juliet in reference to Romeo’s family’s name Montague. Juliet appears to argue that it does not matter that Romeo is from her family’s rival house of Montague, implying that names do not affect what they represent. Juliet compares Romeo to a rose saying that if he were not a Montague, he would still be her love.

Why should we assign so much meaning to a name or label?

We use, ‘What’s in a name?’ to frame all sorts of questions. We usually come across this phrase when people are saying that names don’t really matter, that all you need to know is what something is, not what it’s named. This might indeed apply to designer brands.

My first conscious encounter with the phrase was when I was asked to give my first public presentation at the Advanced Nursing Practice Conference held in London, September 1984. The title of my presentation was simply, ‘What’s in a name?’ My presentation emphasised the importance of diagnosis. Much of the value of diagnosis is to name a disease or illness.

Often described as, ‘the magic of a name,’ diagnosis, by providing an understanding of a threatening situation, the fear of what was presumed dangerous is reduced. Once a disease is given a name, the patient and their family can begin to come to terms with the disease, and treatment and rehabilitation can commence. So, the name of a disease or illness really matters.

I was named Margaret Rose after Princess Margaret, whose birthday was the day after mine

From early childhood I was told that being a post-World War II baby, with a birthday the day before that of Princess Margaret Rose Windsor, my parents felt a compulsion to name me Margaret Rose.

Moderation to Magi followed as a professional name linked to aspiring to the wisdom of the magi (another story).

So, What’s in the name Magi Rose? This brand name fulfils my promise to you that signifies distinctive, comfortable, fun and carefree, ladieswear. Launching very soon with my signature the Magi Bagi!

Tra for now.