Springtime and the Swifts: A mindset inspiration

Springtime and the Swifts: A mindset inspiration

Spring is the time of renewal and rebirth for living entities on planet earth. No more so than the myriad of bird species that migrate to maximise the success of their breeding and raising the next generation of chicks. Some birds have wonderful rituals, but the Swift is a bird that has attracted my attention, particularly from the viewpoint of running a business.  

Types of Swifts

There are many breeds of Swifts i.e., the Pallid Swift, Little Swift and Alpine Swift. Generally sooty brown in colour the Pallid Swift is paler in colour, whilst the Alpine Swift has black and white feathers. The Alpine Swift is mainly found in mountainous areas in southern Europe and north Africa, rarely going further north. Swifts can be recognised by their forked tails and wings that are a sharply pointed, curved scythe shape (Pictured).  


Swifts may be seen in the UK between April and September. They arrive on British shores in late spring and leave for Africa in late summer or early autumn.


Swifts pair for life, meeting each spring at the same nest site. Pair bonds are sometimes formed when the birds are one year-old and attempts may be made at breeding but are rarely successful until they are four years old.  

Swifts traditionally bred in feather-lined cavities in crags and caves, or nest holes made by other birds.  More recently they tend to favour old buildings such as church towers. The question has been raised that modern buildings are not suitable breeding sites, which could impact the sustainability of the Swift population. They tend to have one brood of 2-3 eggs in early May-June.

Swifts may live up to 10 years, with the longest ringed survivor recorded having lived for 21 years https://www.rspb.org.uk/birds-and-wildlife/wildlife-guides/bird-a-z/swift/breeding-nesting-habits/    

Flight and Feeding

What I find fascinating about these amazing birds is that they are superb fliers.  They can remain for up to 10 months in flight without landing, at times covering 800km per day.

They sleep on the wing and feed in flight catching small, flying insects in their open mouth. Insects are collected at the back of their throats in a food pouch and bound into a ball or bolus with saliva, which can be eaten or fed to chicks.   

Swifts drink by catching raindrops or by flying low over water, skimming a mouthful from the surface.

Magi Rose, Springtime and the Swifts: A mindset inspiration

These wonderful birds are a total inspiration to me, particularly regarding my work and business. They remind me how important it is to have a mindset borne out of stamina and staying power, not only to exercise due diligence to progress and to keep moving forward, but also to keep my eye on the bigger vision whilst enjoying the journey.

I will be looking out for the amazing Swifts again this Spring. Will you?

Tra for now


P.S. Inspired to have a look in the Magi Rose shop?