Starting over Vogue Forces of Fashion 7-8 July 2021

Starting over Vogue Forces of Fashion

I was fortunate again this year to attend Vogue’s online Summit “Forces of Fashion”.

https://www.vogue.com/tag/event/forces-of-fashion

The Summit spanned two days of highly interesting content around the fashion industry, covering topics such as styling, sustainable design, costume curating, building brand authenticity, etc.

However, of particular interest to me was the theme of ‘Change’.

Change

Change was discussed in a hosted conversation between three Vogue Editors; Anna Wintour and Margaret Zhang (newly appointed Vogue Editor for China), who were both in New York, and Edward Enninful, in London.

The theme of change was of particular interest to me as the previous Vogue Forces of Fashion had taken place in the uncertain circumstances of the first lockdown in 2020. The fashion industry had been badly shaken as international travel had ground to a halt. Those involved were reassessing their heavy carbon footprints, for example being frequent flyers to photoshoot locations and sourcing materials from a distance.

Assessing change

Through the eyes of the three Editors, the COVID-19 pandemic has driven massive change within the fashion industry, as it has within Vogue itself as a global institution.

There was an opportunity to have a conversation between different factions of the industry, such as designers, influencers, models, photographers, etc. The Editors thought that it was extremely important to talk together, befriend collaborators and bring the Vogue community together. So how has this affected values, a way of thinking, and the future?

The Editors were adamant that bigger patterns of change were about using the great reach that Vogue has as a global community, whilst being mindful that each region has its own independence and sits within a unique cultural and interactive framework.

What change has taken place?

It was no longer relevant to sweep into areas and take over. Instead, a need has arisen to become embedded in the local community and tap into local talent,  youth and subcultures as a way of harnessing a global voice.

Vogue, in starting over, has drawn on its values of supporting creativity, mutual respect, sustainability, diversity, and inclusivity time and again.

What is involved is how Vogue, as a community, can be a springboard for change. That means no more sense of dictation and no more one-way conversations. Rather it focuses on the notion and desire that Vogue is about simultaneously supporting and sharing learning.

Conclusion

In summary, the Editors agreed that the pandemic had forced the world to stop and revaluate, as before everything had been moving so fast. Change was overdue and late, but it is happening.

All Vogue sites are involved in starting over, and are currently working on a theme to celebrate their new beginnings, across all platforms, breaking down silos, fewer ivory towers – and feeding more creativity! 

Tra for now

Magi

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 Photo by Bessi:Pixabay